"Work hard, mustard big."
— Hawt Dawg Man
Hawt Dawg Man (sometimes referred to as Bob) is a recurring anthropomorphic hot dog throughout Life is Strange, originally seen on Max's shirt in one of her alternative timeline selfies. He is featured in a videogame Max and Chloe used to play during their childhood years. He has become a common figure for fan art and merchandise. Hawt Dawg Man has also been the center of many joke theories in the community.
- He is seen in alternative timeline Chloe's bedroom.
- He is featured on a poster on the wall of Kate's hospital room (if she is still alive in "Dark Room").
- He appears on an airplane screen in an alternative timeline in "Polarized".
- He is featured on a photo in the Zeitgeist Gallery.
- There is a calendar featuring Hawt Dawg Man in the storeroom Max enters on the way to the Two Whales Diner.
- Hawt Dawg Man was created and designed by concept artist and illustrator Edouard Caplain.
- His slogan is "Work hard, mustard big".
- The Life is Strange Rewind and Play compact cassette, that was advertised on the Square Enix blog on April Fool's in 2016, features a bonus, dubbed "the never before heard Hawt Dawg Man theme song".
- A fan made a real Hawt Dawg Man figurine based off on the figurine shown in the alternative timeline, in Chloe's room.