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William Price

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"She's never leaving me!" - "That makes all of us."

— William and Chloe's last words to each other in the original timeline


William Price
PSN Avatar William
Biographical information
Nickname(s) Bill (by Joyce Price)
Billy (by Aaron Price, alternate timeline)
Born 1970[1]
Died 2008 (Original timeline)
Cause of Death Car accident (Original timeline)
Physical description
Gender Male
Hair color Strawberry blond
Eye color Blue
Personal information
Love interest(s) Joyce Price (wife)
Relatives Chloe Price (daughter), Aaron (brother)
Friends Maxine Caulfield
Game information
Appearance(s) "Episode 3: Chaos Theory"
"Episode 4: Dark Room"
"Episode 5: Polarized" (nightmare)
Voice actor Joe Ochman


William Price is the father of Chloe Price, and husband of Joyce. He died in 2008 after a car crash, and is sorely missed by his family. Chloe is particularly affected by his passing, and mentions him often to her best friend, Max.

Background Edit

William Price lived alongside Joyce in Arcadia Bay with their daughter, Chloe. Before her birth, William and Joyce visited San Francisco on holiday. In the year 1999 they bought Chloe a kitten named Bongo.

William was an amicable, kind-hearted and gentle man and family father who enjoyed entertaining Chloe and her best friend, Max Caulfield, in their youth by hosting activities such as barbecues in their back yard.

In 2008, Bongo the cat was killed by a passing car. In the original timeline, William also died in 2008 when involved in a car crash whilst driving to pick up Joyce who was shopping for groceries. Chloe and Joyce were devastated by the loss. Some time before his death, he started to paint the front of his house in blue, but he was never able to finish it, and so it remained unfinished as it was. In episode three, Chloe states that Joyce blames herself for the event, and that occasionally, so does her daughter.

Episode One - "Chrysalis" Edit

Five years after William's death, Max returns to Arcadia Bay to attend Blackwell Academy. After reuniting with Max, Chloe mentions that the death of her father was hard on her, and with Max also gone she felt lonely and abandoned until meeting Rachel Amber.

When Max looks through Chloe's room for a music tape she finds two photos of Chloe and William. One of these shows the two hugging, captioned "me + daddy" with a heart drawn next to it. The other featured Chloe and her Dad in their back yard with Bongo the cat. Upon finding these, Max remarks that 'Chloe and her Dad were so close.' There are references to him throughout the household.

Joyce and william

This postcard of younger Joyce and William can be found in the shrine of William Joyce keeps.

When Max looks through Joyce and David's bedroom, she will find a picture showing Joyce and William in their younger days inside a drawer in Joyce's bedside table. The photo was taken approximately nineteen years ago when Joyce was pregnant with Chloe. It is titled 'SF Holidays with William (and Chloe)". The photo shows them kissing in front of the Golden Gate Bridge in San Francisco. After finding this, Max comments that 'Joyce has a little shrine to William'. Obviously Joyce misses William greatly, but it seems that David, her current husband, understands her situation, allowing her to have her memorial shrine untouched.

When Max fails to fix her polaroid camera, Chloe will give Max a replacement polaroid camera that belonged to William. Max is uncomfortable with taking it, but Chloe insists, stating that 'her Dad would be pissed if she never used it'. William seemed to have taken all the family photos, and shared Max's love for analogue images.

Episode Two - "Out of Time" Edit

In the Two Whales Diner, Max and Joyce talk about William. Max apologizes for not being there after his death, guilty for not having supported the family while in Seattle. She realizes that things were tough for his family after his death.

Joyce explained that she had done her best to move on after William's death, but Chloe remains in the past and became angry over his death, turning her into a rebel without a cause. Joyce believes that William's gift to the two after his passing were the good memories that they had; something Chloe does not understand yet.

In the Junkyard, Max spots an old car wreck and wonders if Chloe ever thinks about her father when she looks at them, alluding to the fact that the man was involved in a car accident.

Episode Three - "Chaos Theory" Edit

Episode three changes William's life drastically. As Chloe complains that her life is horrible solely due to the death of her father, Max becomes distraught, and contemplates the situation in her bedroom.

Max's powers progress and allow her to visit the far-flung past via the last photograph William took of Chloe and Max. She travels back to the day William dies and endeavors to save him and save Chloe from the pain of losing him. If she tries to warn Chloe and William about the upcoming accident, they won't take her warning seriously. Max succeeds in hiding his car keys, which causes him to take the bus to help Joyce rather than taking his car. This allows William to avoid the car accident, living on in a new alternative timeline. Max skips time back to her 18-year old body, and finds herself in this alternate timeline, in which William is still alive.

This comes at the cost of Chloe being badly injured in the future after getting into a car crash in a new vehicle her father bought her. This tragically renders her paralyzed.

Episode Four - "Dark Room"Edit

In the new timeline, Max discovers that Chloe's accident is caused by a car-crash with an unknown SUV; fitting considering her father's past death. William and Joyce stay a happy couple, dealing with the stresses of having an entirely dependent daughter.

There is extreme strain on the family's financial situation, as Chloe's medical bills threaten the Price family with foreclosure and bankruptcy. It is revealed that the family got to go to Paris, a lifelong dream for Joyce and Chloe; William even reveals that Chloe loved it so much she had considered going there for school before her accident.

Max discovers that Chloe is dying, and resolves to rewind to the day she changed William's fate. She sadly lets William leave the household to pick up Joyce, and his fate from the original timeline is repeated, returning the time stream to normal.

Chloe and Max make up, Chloe apologizing for her earlier behavior and teen drama, saying she didn't mean what she said about her father.

Episode Five - "Polarized" Edit

William makes an appearance in Max's nightmare as Max reviews the scene of herself letting him die again. He also sends Max a message asking her to say hi to Chloe and Joyce.

Alternative Timeline Edit

In the alternative timeline, William is still alive due to the car crash never happening.

Relationships Edit

Family Edit

  • Joyce Price - Joyce and William were happily married until their marriage ended after his death in 2008. It is revealed by Chloe in episode three that Joyce partly blames herself for Williams death.
  • Chloe Price - Chloe is the daughter of Joyce and William, who she was very loving to until William's death in 2008 and Max soon leaving Chloe without staying in contact. These events have appeared to take a toll on Chloe deeply as she rebels against her mother and stepfather. It is revealed by Joyce that the last moment Chloe spent with William was the last time she ever saw her truly happy. In the alternative timeline, he spends most of his time caring for the now paralyzed Chloe, going to extreme lengths, such as getting three jobs to pay for the massive bills caused by Chloe's medical treatments.
  • Aaron Price - brother

Friends Edit

  • Max Caulfield - Max is like a second daughter to the Price family, no doubt due to her growing up as Chloe's best friend and spending much time with her and her family during the girls' childhood years. Max was sad when she found out about William's death but couldn't be there personally for Chloe or Joyce because of her moving out of town.

Memorable Quotes Edit

"The Price is always right!"
— William to Max in "Dark Room"

Trivia Edit

  • William's old camera which Chloe gives Max in "Chrysalis" is based on Polaroid Image/Spectra.
  • Several unused audio segments extracted from the game's files for episode five have William blame Max for letting him die again and accepting/refusing alternate Chloe's request. They indicate that the developers had a plan to put William in the stealth sequence of Max's nightmare, but cancelled it for some reason.

References Edit

  1. Seen on a gravestone in the Sacrifice Chloe ending.

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